# Drinks 101

> Strategic growth advisory for beverage brands across Australia — beer, spirits, RTD and non-alc brands navigating distribution, margin and growth.

Founded by James 'JP' Purcell. 15+ years building, scaling and advising drinks businesses. Services include strategic advisory engagements, the Drinks 101 Academy, and the Brand Patch Method — a framework aligning Brand, Consumer, Customer and Business pillars.

## Pages

- [Home](https://www.drinks101.co): Strategic advisory for scaling drinks businesses across Australia — beer, spirits, RTD and non-alc brands navigating distribution, margin and growth.
- [About Us](https://www.drinks101.co/about-us): Founded by James Purcell. 15+ years building, scaling and advising drinks brands across Australia. Commercial discipline meets creative brand thinking.
- [Method](https://www.drinks101.co/method): The Brand Patch Method aligns Brand, Consumer, Customer and Business pillars to deliver structured, sustainable growth for drinks businesses.
- [Advisory](https://www.drinks101.co/advisory): Strategic advisory for scaling beverage brands. Distribution, pricing, retail strategy and operational discipline — built on the Drinks 101 Method.
- [Academy](https://www.drinks101.co/academy): Structured education for emerging beverage brands. Pricing, distribution, retail readiness and brand strategy — built on proven advisory methodology.
- [Apply to Work With Us](https://www.drinks101.co/apply): Apply to work with Drinks 101. Strategic growth support for beverage businesses navigating scale, complexity and commercial pressure.
- [Book a Meet & Greet](https://www.drinks101.co/book-meet-greet): Book a Meet & Greet — a focused conversation about your beverage business and whether Drinks 101 is the right fit for your next phase of growth.
- [Results](https://www.drinks101.co/results): Commercial outcomes and client results. Margin protection, retail expansion, distribution velocity and route-to-market optimisation for beverage brands.
- [Contact](https://www.drinks101.co/contact): Get in touch with Drinks 101. Strategic growth support for established beer, spirits, RTD and non-alc brands across Australia.
- [Blog](https://www.drinks101.co/blog): Strategy, frameworks and lessons from the front line of building and scaling drinks businesses. Insights for beverage founders and operators.
- [FAQs](https://www.drinks101.co/faqs): Everything you need to know about working with Drinks 101 — advisory engagements, the Academy, the Brand Patch Method and more.
- [Privacy Policy](https://www.drinks101.co/privacy-policy): How Drinks 101 collects, uses, stores and protects your personal information.
- [Terms & Conditions](https://www.drinks101.co/terms-and-conditions): The terms governing use of Drinks 101 services, advisory engagements and academy programs.
- [Terms of Use](https://www.drinks101.co/terms-of-use): The terms governing use of the Drinks 101 website and digital properties.