Results That Strengthen Beverage Businesses
Drinks 101 is a strategic growth advisory firm helping beverage businesses scale with clarity, discipline and commercial strength.
We partner with founders and leadership teams navigating sales expansion, brand pressure and operational complexity — helping drinks brands [move from momentum to structured, sustainable growth.]
Commercial Outcomes
Commercial Outcomes
Clients engage Drinks 101 to:
Rebuild the commercial engine, and help deploy that strategy through the value chain
Increase retail velocity through the BrandPatch Method
Understand their unit economics and channel margins
Look at their business with fresh but experienced eyes
Strengthen route-to-market strategy
Create and launch new products with impact in the market
Help provide a framework to assess numerous opportunities for growth
This is growth designed to endure. And a model that builds the capability inside our client's businesses, not bolts it on for a short time.
Client Results
We set and achieve Client Outcomes that build multi-million dollar beverage businesses
New business-wide Growth Map for Better-for-you brand in Coles & Woolies
Wrote the businesses 'Returning to Positive' strategic plan built on the 4 Way Win
National sales and retail execution including range review approach and merchandising
Brand marketing reset and deployment in market using the BrandPatch Method
Founder sounding board and mentor to key team members
Launching new canned hydration drink
Mentoring the 2 founders to build the right go-to-market strategy
Tapping the Drinks 101 Referral Network to connect to appropriate manufacturers
Coaching sales execution through our Sales Accelerator modules
Marketing ideation and best practice input to plans
Brand, Product & Range Reset for Cocktails & Spirits business
Audit the Brand and Consumer value propositions against the market
Aligning marketing and sales priorities under one framework
Sales team structure, roles and responsibilities review and hiring toolkit revised
Review Range and NPD plans, providing feedback and challenge
Testimonials
What They Say about Us
John Hoedemaker
Founder & CEO - Good Drinks Australia Limited
““James is a highly talented and motivated sales and marketing professional who will be an asset to any organization lucky enough to have him on their team”. ”
Sophie Lawrence
Co-Founder - Denada Co.
““I can't tell you how valuable this process has already been for me to recalibrate, focus and plan. It’s just so great to have someone to be able to talk about this stuff with.” ”
Marcus Child
Founder + CEO, Chai Me + Sammy Piquant
““The industry needs some energetic, creative and powerful players like James Purcell. He brings the rare combination of having built businesses from the ground up while never losing sight of the fundamentals: building brands that last, grounded in principles that work. I would highly recommend JP. His ability to bring strategic clarity, operational insight, and commercial rigour to the table is invaluable.” ”
Buster Pine
Co-Founder - KURO Hydration
“"I seriously could not imagine launching a drinks business without JP, and without the LaunchPad program. I had NO idea that I didn’t know SO MUCH about what I was getting myself into! It's seriously the best way to crush a business and brand launch, and put yourself ahead of literally everyone else!" ”
Donna Wenham
Co-Founder - Tailgate Spirits & Cocktails
“"James brought energy, expertise and focus. He offered Drinks 101 tools and a credible perspective to help us refine our vision and build confidence in our ideas, while also constructively challenging us to rethink decisions when needed." ”
Marcus Garro
Co-Founder - STEM Energy
“In the short term, the workshop has provided clarity and allowed me and my business partner to work through some points of difference leading into launch. More importantly, the lessons learnt can continue to be applied beyond launch and as we continue to grow, both as a company and also business people in general.”
Mitch Keane
Co-Founder - Idle Hands Drinks Co.
“"I can now see for the first time how sales and marketing can pull in the same direction for our business"”
Richard Spicer
CMO and Marketer at Large (ex Lion, Good Drinks)
“"A resume or profile on LinkedIn simply doesn’t do him justice or reflect what he’s capable of."”
Josh Jacobsen
Co-Founder, Kuro Hydration | Founder, The Flo Creative
“"Personally, I have done courses before, investing over $12,000 on coaching for my filmmaking business, and they didn't deliver the value that I wanted them to. Once we signed on with Drinks 101 and met JP, I instantly knew that this was gonna be different!"”
Career & Credibility
Industry Experience
Drinks 101 draws on deep beverage industry experience across:
National sales and retail execution
Innovation and product development
Commercial leadership
Distribution strategy
Manufacturing and supply chain
Having worked alongside hundreds of scaling beverage brands across Australia, Drinks 101 brings operational experience to strategic advisory.
Brands
Brands We've Worked With
OUR OWN METHOD
Achieving The 4 Way Win
Brand
Building a compelling brand identity that resonates with consumers, differentiates from competitors, and fosters loyalty + positioning and differentiation that sustain long-term equity.
Learn MoreConsumer
Demand generation that strengthens retail confidence and velocity, winning hearts and minds along the way as a Brand of Choice.
Learn MoreCustomer
Distribution strategy, ranging logic, channel prioritisation and customer and trade marketing that wins Customer favour and strengthens our clients as a Supplier of Choice.
Learn MoreBusiness
Pricing architecture, gross margin stability and working capital discipline while building assets, team and culture that support the founder’s vision and brand promise.
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